Chronicles

The unfiltered, unedited, and unhinged thoughts of a man who has spent too much time in the trenches of business and technology.

Sales & Marketing

The 5-Minute Prospect Profile

The Behavioral Profiling Sales Stack: Beyond Demographics to Psychology

Beyond the Cold Call: Engineering the "Surround Sound" Effect

Beyond the Spam Folder: A Cold Email Template That Works

The Cold Outreach Script Laboratory: 4 Templates That Generated 847 Meetings

Creating an Unforgettable Demo Experience

From Data to Dialogue: Turning CRM Data into Hyper-Personalized Messages

Deconstructing the Perfect Discovery Call: A Step-by-Step Guide

The Five-Minute Lead Scoring System That Tripled My Conversion Rate

The 5-Minute Prospect Profile: Using the OCEAN Model for Sales

Free Lead Enrichment Hacks: 5 Ways to Research Prospects Without Spending a Penny

How to Handle Inbound Leads Like a Pro

How to Write a Proposal That Gets Signed Every Time

The ICP Workshop: How to Define Your Perfect Customer in 30 Minutes

Lead Magnets That Don't Suck: A Guide to Creating Real Value

The Manual Lead Sourcing Playbook: Finding Hidden Prospects in Plain Sight

Messaging for the 5 Personality Types

Multi-Channel Orchestration: Achieving 4-6x Response Rates

Objection Aikido: How I Turn Sales Resistance Into Revenue

The Objection Handling Matrix: Pre-Built Responses for Every Sales Situation

The Personalization Engine: How to Craft Messages That Feel Telepathic

The Sales Metrics That Actually Matter: KPIs That Predict Revenue

Selling to Skeptics: How to Build Trust When There Is None

How I Built a Sales Empire Using Only Google Sheets: The $40k Spreadsheet CRM

The Unsexy, Unbeatable Power of a Spreadsheet CRM

The Surround Sound Effect: Building a Personal Brand That Resonates

The Art of the Follow-Up: 7 Strategies That Actually Close Deals

The Customer Interview Script That Uncovers Hidden Needs

The Power of the Negative Close in High-Stakes Negotiations

The Ultimate Guide to Tiered Pricing Strategies

The "Why You, Why Now?" Framework for Compelling Outreach

Business Strategy

The Art of the System: How to Build a Business That Runs Without You

The Blue Holdall Principle: Why Your Worst Day Might Be Your Best Foundation

Building a Company Culture That Isn't a Cliche

A Walk Through My Business Graveyard

From Chaos to Systems: The Entrepreneur's Systematization Blueprint

The Compound Sales Effect: How 1% Improvements Create Exponential Results

Dad Jokes as a Business Strategy: Why Cringe is My Competitive Advantage

Delegation is a Superpower: How to Let Go to Grow

Financial Literacy for Founders: The Numbers That Actually Matter

Fire Your First Client: The Terrifying, Liberating Step to Growth

Hiring Your First Employee: A Survival Guide

From Manual to Machine: The Automation Transition Framework

The Manual Workplan: How to Bootstrap a Sales System with Zero Budget

Building a Micro-SaaS Empire: How I Created 12 Profitable Tools in 18 Months

The Pay for Performance Gambit: Landing Clients with Zero Track Record

Scaling to Your First Million: The Unsexy, Unscalable Truth

The Seven-Day Blitz: Rapid Market Entry Strategy

The Art of Strategic Saying No: How Selective Focus Built My Business Empire

The Art of the Pivot: Knowing When to Change Direction

The Boring Business Hall of Fame: Why Niche and Profitable Beats Cool and Broke

The Day I Realized I Was the Bottleneck in My Own Business

The Minimum Viable Bureaucracy: Systems for Growth, Not Gridlock

The Moat-Building Manual: Creating a Defensible Business

The One-Page Business Plan for Scrappy Founders

The £10 Validation Method: How I Test Business Ideas Without Breaking the Bank

The WeProfitWhenYouDo Model: Building a 500+ Partner Network

Technology & AI

The ADHD Advantage: Navigating the Chaos of the SEO Industry

I Let My AI Persona Negotiate a Contract. Here's What Happened.

Automating Your Competitor Analysis: The Ethical Spy Toolkit

The Automation Litmus Test: When to Automate vs. Stay Manual

The Automation Paradox: When Efficiency Becomes Your Enemy

Beyond ChatGPT: 5 Niche AI Models That Will Change Your Industry

Bootstrap AI: Building a Powerful Sales Stack on a Budget

Building a Second Brain: My Personal Knowledge Management System

Data Privacy in the Age of AI: What You Need to Know

I Built a Chatbot to Handle My Admin: Here's What Happened

Is Your AI Lying to You? The Problem of Model Hallucinations

No-Code Tools That Can Run a Seven-Figure Business

Why I'm Obsessed with AI

The Sales Tool Selection Guide: Building Your Stack for Under £100/Month

The Funhouse Mirror: How Algorithms Shape Your Reality

The Future of Search is Conversational: Are You Ready?

The Rise of the AI-Powered Solopreneur

Psychology & Ethics

The Ethical Tightrope of AI Personas

Cognitive Biases That Are Silently Killing Your Productivity

Dark Patterns: How Your Personality is Used Against You

Decision Fatigue is Real: How to Protect Your Most Valuable Resource

Ethical Dark Patterns: When Psychology Meets Morality in Sales

Every God Needs a Kill Switch

Flow State: How to Engineer Moments of Peak Performance

The Mental Health Operating System: Staying Sane While Building Empire

The Dunning-Kruger Effect in Entrepreneurship

The Ethics of AI in Marketing: A Practical Framework

The Imposter Syndrome Paradox: Why Feeling Like a Fraud Means You're Succeeding

The Psychology of "Good Enough": Escaping Perfectionism

The Psychology of Pricing: Are You Charging Too Little?

The Science of Habit Formation for Entrepreneurs

Personal Stories

A Letter to My Younger, More Naive Self

Building Strange Logic While Working Full-Time (With 3 Kids)

How to Eat Rejection for Breakfast

The Entrepreneur's Dopamine Cycle: From Manic Creation to Existential Dread

How to Build a Luck Surface Area for Your Career

My Most Expensive Business Mistake (And It Wasn't About Money)

Rock Bottom is a Solid Foundation

Teaching My Kids About Compound Interest (And What I Learned in the Process)

The Power of Storytelling in Business and Life

The Time I Cold-Emailed My Hero (And They Replied)

My Underground MBA: A Guide to Self-Directed Business Education

What I Learned About Business from My Kids' Failed Lemonade Stand

Why I Gave Up Six-Figure Salaries (Twice) and Don't Regret It

Why I Wear a Yellow Silly Hat in Professional Photos

Resources & Guides

The Addendum Treasure Trove: Turning Book Extras into Lead Magnets

The Art of the Unscalable: Why I Still Do Things That Don't Scale

Dad Jokes as a Business Strategy

The Introvert's Networking Blueprint: Building Valuable Connections Without Small Talk