They say that if you want something done, give it to a busy person. I don't know who "they" are, but I can tell you that for a long time, I was that busy person. Juggling a demanding full-time job, a marriage, and three young kids is a recipe for a chaotic life. And in the midst of that chaos, I decided to start a business.
The Allure of the Side Hustle
Strange Logic wasn't born out of a grand vision or a desire to change the world. It was born out of a simple need: a creative outlet and a desire for something more. It was a side hustle, a passion project, a way to build something that was truly my own. But as any side hustler will tell you, the "side" part is a lie. It's a second shift, a relentless grind that consumes your nights and weekends.
The Art of Time Management
How do you find the time? It's the question I get asked most often. The answer is not glamorous. It's about waking up at 5 a.m. to get in a few hours of work before the kids wake up. It's about sacrificing your lunch break to take a sales call. It's about working on your laptop from the sidelines of a soccer game. It's about being ruthless with your time and maniacally focused on your priorities.
"The bad news is time flies. The good news is you're the pilot." - Michael Altshuler
The Unseen Sacrifices
What people don't see is the sacrifice. They see the success of the business, but they don't see the missed family dinners, the sleepless nights, and the constant, low-level anxiety that comes with trying to keep all the balls in the air. It's a high-wire act, and there were many times when I thought I was going to fall.
But I didn't. And today, Strange Logic is a thriving business. Looking back, I wouldn't trade the chaos for anything. It taught me the true meaning of grit, of resilience, and of the power of a dream. It taught me that you can build something extraordinary, even in the margins of a busy life.