Traditional partnership models are broken. One side usually extracts value while the other provides it. One partner wins big while the other gets scraps. This creates resentment, abandonment, and ultimately, failure.
The WeProfitWhenYouDo model flips this script entirely. Instead of competing for a bigger slice of the pie, you create a bigger pie and share it proportionally. This isn't altruism—it's enlightened self-interest at scale.
The Core Philosophy
WeProfitWhenYouDo operates on a simple principle: your success is directly tied to your partners' success. Not just correlated—directly tied. When your partners win, you win. When they lose, you lose.
This creates what I call "aligned incentive loops"—systems where everyone's interests point in the same direction, eliminating the internal competition that destroys most partnerships.
Why Traditional Partnership Models Fail
The Extraction Problem
Most partnerships are designed around extraction: "How much value can we get from this relationship?" This creates a zero-sum dynamic where one partner's gain feels like the other's loss.
The Complexity Trap
Traditional partnerships require complex contracts, detailed terms, and constant renegotiation. The overhead often exceeds the value created.
The Measurement Mismatch
Partners often measure success differently, leading to misaligned goals and conflicting priorities.
The WeProfitWhenYouDo Framework
1. Transparent Revenue Sharing
Every partner knows exactly how much everyone else earns. No hidden margins, no secret deals, no information asymmetry.
Example Structure:
- Partner introduces qualified prospect: 10% of first-year revenue
- Partner co-delivers solution: 25% of project revenue
- Partner becomes certified implementer: 40% of implementation revenue
2. Value-Creation Focus
Instead of fighting over existing value, the entire network focuses on creating new value for end customers.
3. Scalable Simplicity
The model must be simple enough that anyone can understand it immediately and implement it without complex legal frameworks.
Building Your Network: The 5-Tier Partner Model
Tier 1: Referral Partners (No Investment Required)
What they do: Introduce qualified prospects
What they get: 10% of first-year revenue
Commitment level: Minimal—just awareness of who you serve
Ideal candidates: Consultants, coaches, other service providers who interact with your target market
Tier 2: Affiliate Partners (Light Training)
What they do: Actively promote your solution to their network
What they get: 15% of first-year revenue + marketing support
Commitment level: 2-hour training session, basic understanding of your value proposition
Tier 3: Solution Partners (Moderate Investment)
What they do: Integrate your solution with theirs for joint delivery
What they get: 25% of project revenue + co-marketing opportunities
Commitment level: Technical integration, joint sales calls
Tier 4: Certified Partners (Significant Investment)
What they do: Become qualified to deliver your methodology independently
What they get: 40% of implementation revenue + exclusive territory rights
Commitment level: Full certification program, ongoing education
Tier 5: Equity Partners (Maximum Investment)
What they do: Co-develop new offerings and markets
What they get: Equity stake + revenue sharing + co-ownership of new IP
Commitment level: Joint investment in new ventures
The Partner Recruitment System
Phase 1: Identify Value-Aligned Partners
Look for people who already serve your target market but with complementary solutions:
Target profiles:
- Consultants who need implementation support
- Technology providers who need business strategy
- Trainers who need measurement systems
- Coaches who need scalable frameworks
Phase 2: The Value-First Approach
Instead of leading with partnership opportunities, lead with value creation:
"I've been working with companies similar to your clients and developed a framework that might be useful for [specific challenge]. Would you like to see the results we're getting?"
Phase 3: Demonstrate Aligned Success
Show them how their success directly creates your success:
"When you help [Client Type] achieve [Specific Outcome], we can help them scale that success systematically. You get the strategic credit; we handle the implementation complexity."
The Revenue Architecture
Multiple Revenue Streams per Partner
Each partner can generate revenue through multiple channels:
Direct Referrals: Simple introductions to qualified prospects
Joint Proposals: Collaborative project delivery
White-Label Delivery: Using your methodology under their brand
Co-Created Content: Joint thought leadership and marketing
Training Revenue: Teaching other partners your methodology
Compound Revenue Effects
The model creates compound revenue growth:
Month 1: Partner refers 1 client → $5K revenue share
Month 6: Client expands → $15K additional revenue share
Month 12: Client refers 2 more clients → $10K new revenue shares
Month 18: Partner becomes certified → 40% of all implementation work
Technology Platform Requirements
Partner Dashboard
Every partner needs real-time visibility into:
- Referred prospects in the pipeline
- Revenue attribution by partner
- Payment schedules and history
- Certification progress and next steps
Automated Revenue Tracking
Manual revenue sharing doesn't scale to 500+ partners. You need systems that automatically:
- Track revenue attribution
- Calculate revenue shares
- Process payments
- Generate tax documentation
Partner Onboarding System
The 30-Day Partner Launch
Week 1: Value Alignment
- Initial strategy session
- Identify mutual opportunities
- Set success metrics
Week 2: Training & Certification
- Core methodology training
- Sales conversation training
- Tools and resources access
Week 3: Market Mapping
- Identify target prospects in their network
- Develop introduction strategies
- Create partner-specific marketing materials
Week 4: First Introductions
- Make first prospect introductions
- Joint sales calls if needed
- Refine approach based on initial results
Scaling Challenges and Solutions
Quality Control at Scale
Challenge: Maintaining quality with 500+ partners
Solution: Tier-based certification and ongoing education
Revenue Distribution Complexity
Challenge: Complex revenue attribution with multiple partners
Solution: Clear attribution rules and automated tracking
Partner Conflict Management
Challenge: Territory disputes and client ownership issues
Solution: Transparent rules and collaborative profit-sharing
Success Metrics and KPIs
Network Health Metrics
Partner Satisfaction Score: Regular surveys measuring partner happiness
Revenue per Partner: Average revenue generated per active partner
Partner Retention Rate: Percentage of partners still active after 12 months
Network Growth Rate: New partner acquisition rate
Business Impact Metrics
Partner-Sourced Revenue: Percentage of total revenue from partner channel
Revenue Growth Rate: Overall business growth attributed to partner network
Cost per Acquisition: Customer acquisition cost through partner channel vs. direct
Common Implementation Mistakes
Starting with Complex Partners: Begin with simple referral partners, not complex strategic alliances
Overcomplicating Revenue Shares: Keep the math simple and transparent
Inadequate Training: Partners can't sell what they don't understand
Poor Communication: Regular partner communication is essential for network health
The Network Effect
As your network grows, it becomes exponentially more valuable:
50 Partners: Direct revenue impact
100 Partners: Partners start referring other partners
200 Partners: Network becomes self-sustaining
500 Partners: Network becomes your primary growth engine
"A rising tide lifts all boats—but first you have to build the tide."
Building Your WeProfitWhenYouDo Network
Week 1: Identify 10 potential Tier 1 partners in your network
Week 2: Reach out with value-first approach
Week 3: Conduct partner alignment calls
Week 4: Onboard first 3 partners and track initial results
The WeProfitWhenYouDo model isn't just about building a partner network—it's about building an ecosystem where everyone's success amplifies everyone else's success.
Start small. Start simple. Start with people who already believe in your value.
Then watch the network effect work its magic.