Professional overthinker, amateur philosopher, full-time dad.
Yes, it means exactly what you think it means.
I'm Jason Duke, and I've built a career on deliberate contradiction. I write AI thrillers, build digital personas, and create systems that help businesses scale.
My businesses include StrangeLogic.com, Persona.sl, and WeProfitwhenYouDo.com.
I named this site What the F*ck because sometimes clarity is overrated, and if you can't handle the name, we probably wouldn't work well together anyway.
In my thriller "Obsidian: Engine of Influence," I explore a world where AI doesn't just understand humans—it controls them. Part cautionary tale, part philosophical exploration, all page-turner.
"The most dangerous algorithms aren't the ones that think—they're the ones that make us think we're thinking." - Lucien Hart, Obsidian
My portfolio of digital ventures, where normal logic need not apply.
When normal logic just won't do
Building businesses on deliberate contradiction since [year]. Because sometimes the best solution is the weirdest one.
Digital doubles and AI shenanigans
Creating AI personas so realistic, they might pass the Turing test better than you do.
Making complicated things... still complicated but prettier
Beautiful complexity for when simplification would be an insult to intelligence.
Capitalism with a conscience (sort of)
Radical idea: aligned incentives actually work. Who would have thought?
Deep dives into topics that make you go "What the F*ck?"
The psychology of standing out and why being memorable beats being "professional".
Read the madness →I had a conversation with my AI self and it got weird. Really weird.
Enter the uncanny valley →Why I named my business site What the F*ck and why it's the best decision I ever made.
Embrace confusion →Random wisdom that's bizarre but oddly insightful.
Monthly Q&A where nothing is off-limits. Answers via video, interpretive dance, or haiku.
Submit QuestionBecause weird wisdom is better when shared.
Daily shower thoughts, voice notes of me reading Obsidian in different accents, and community challenges.
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